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What Is RevOps?




Revenue operations (RevOps) is a buyer-centric go-to-market approach that enables businesses to drive revenue more quickly, efficiently and predictably by unifying their people, processes, technology and data.

What Does Revenue Operations Do?
The objective of RevOps is to drive revenue for the business. The way that we do that, first and foremost, is by being buyers’ advocates throughout the entire go-to-market (GTM) process — from lead generation all the way to a successful sale, renewal or upsell.

Core RevOps Tools
Key revenue operations technologies include:

customer relationship management (CRM) systems;
marketing automation platforms; and
sales enablement platforms.

Benefits of Revenue Operations
RevOps can help businesses:

reduce technical debt;
increase revenue and decrease spending; and
improve internal processes.

In this video, Craig Handy and Sebastian Silva of York IE explain what RevOps is and how it can help your business.

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