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What is local SEO? | Local SEO




This video fragment is part of the Local SEO training course by Yoast SEO Academy. Check out the full course (which includes reading materials and quizzes) at https://yoast.com/academy/local-seo-training/

#LocalSEO #YoastSEOacademy #OnlineTraining

► About this video
After watching this video, you’ll be able to:
– be familiar with the concept of local SEO;
– understand why it is important to optimize for local search;
– be able to list the major building blocks of a successful local search strategy.

► Items discussed in this video
0:00 – 0:39: Introduction
0:39 – 2:25: Webpage-related results versus place-related results
2:25 – 3:59: Local ranking factors: relevance, distance, and prominence
3:59 – 5:03: The building blocks of a local SEO strategy: on-page aspects, off-page aspects, and Google My Business
5:03 – 5:29: The Yoast Local SEO plugin

► What should you watch next?
Do you want to know more about the Yoast Local SEO plugin? Check out this video: https://youtu.be/MfLxRoH8Xis

Or watch one of our videos about:
‣ Ecommerce SEO: https://youtu.be/A1gnp78AsrA
‣ The Yoast WooCommerce SEO plugin: https://youtu.be/Jl9S1CB4XHM
‣ Yoast SEO: https://youtu.be/g_oKGpObFkA

► About the Local SEO course
Instead of taking a stroll to the shop, more and more people choose to scroll and browse online for products and services. From the comfort of their home, they can read reviews, look at photos of products and decide what to get. And especially now, during these COVID-19 times, the focus has clearly been on #supportlocal. Be sure your website shows up in local search results!

As a small business owner, are you doing everything you can to make sure people can find you online? Do you think you can improve your online presence to attract more customers to your shop? Our Local SEO training is here to help!
‣ Check out the complete course: https://academy.yoast.com/courses/local-seo/

► Yoast
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast: https://yoast.com

► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: https://yoast.com/academy/

🎓Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners: https://yoa.st/seo-for-beginners
‣ WordPress for beginners: https://yoa.st/wordpress-for-beginners
‣ Yoast SEO for WordPress: https://yoa.st/yoast-seo-for-wordpress
‣ WordPress block editor: https://yoa.st/wordpress-block-editor
‣ Structured data for beginners: https://yoa.st/structured-data-for-beginners

📚Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!

Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
‣ Get Yoast SEO Premium: https://yoast.com/academy/

🤝Connect with Yoast
‣ Subscribe to our channel: http://www.youtube.com/user/yoastcom?sub_confirmation=1
‣ Subscribe to our newsletter: https://yoast.com/newsletter/
‣ Follow us on Facebook: https://www.facebook.com/yoast
‣ Follow us on Twitter: https://twitter.com/yoast
‣ Follow us on Instagram: https://www.instagram.com/yoast/

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