Check out these 5 proven newsletter templates and learn how to use them for more effective email marketing. #ChiaExplains how to apply different types of newsletters in your email marketing strategy.
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#ChiaExplains email marketing: 5 tips for writing an effective email newsletter
00:37 Newsletter template 1: Blog-based
01:30 💪 Email marketing TIP: Do this to to increase your open rate
02:07 Newsletter template 2: Platform-based
02:35 💪 Email marketing TIP: Try this to go from the Promotions tab to the Primary tab
02:57 Newsletter template 3: User-generated content
03:26 Newsletter template 4: Hand-picked curated content
03:55 Newsletter template 5: Company update
04:16 💪 Email marketing TIP: Segment your e-mail list and create a funnel
04:39 Newsletter frequency: How often should you send an email newsletter?
Creator & host: Chia-Luen Lee
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Today I want to pick up where we left off last week and take a closer look at some of the top newsletter templates for effective email marketing. We’ll look at a few different types of newsletters that work well for different audiences, and the details that help make them even more effective.
So, the first 2 newsletter templates are all about directing traffic to your site — that’s what the ultimate goal is for most newsletters, but these templates are a little more direct about it, and they’re usually either blog-based or platform-based.
So, a blog-based newsletter helps direct traffic to your blog and for the most part, they can be educational or insightful — and they tend to address the reader in a more personal way. For example, one of my favorite newsletters right now is “Sticky Notes” from Cole Schafer. He’s a writer and marketer who runs the Honey Copy site and I always look forward to reading his newsletters because the way that he writes makes me feel like I’m getting a note from an old friend somehow, even though we’ve Never met before. His writing style is kind of earnest, yet bold: every paragraph paints a vivid picture of the story that he’s telling — if you have a minute (and if you like that kind of thing), I recommend checking out Sticky Notes.
Now, because this kind of newsletter tends to feel a little more personal, you want to remember to scrub your e -mail list. That’s because e-mails that read like they’re from an old friend have no business landing in the Promotions tab, which is where they can end up if you’re not careful. So, every once in a while, scrub (or clean up) your email list to remove subscribers who don’t open your emails. Because even if your email list is 20,000 strong, but your open rate is well under the average (about 20%), this can hurt your sender reputation, which can affect your email deliverability and cause your newsletter to land in the Promotions tab or eventually get flagged as spam.
Now, a “platform-based” newsletter helps direct traffic to your platform or website. These are usually for reaching a segment of your audience that’s already somewhat familiar with your business — so they’re a little further down the funnel and closer to converting. This type of newsletter usually feels more “commercial” and less personal, which is kind of what’s come to be expected of this template. It typically features special promotions or new inventory, which explains why these newsletters are generally more design-heavy, even though using HTML templates, sales graphics and lots of spam trigger words like “best price“, “lowest price” or “free trial” is a good way to send your newsletter straight to the Promotions tab… which isn’t necessarily a bad thing, at least in this case, since that’s basically what this kind of newsletter is for anyway… but if you want to increase your chances of landing in the Primary tab, you can try making these text-based.
Now, the next 2 newsletter templates are all about curating good content for your readers, and this might be “user-generated content” or simply “hand-picked content from external sites”.
So, companies like Zest, Quora, Product Hunt and Medium are really good examples of sites that deliver newsletters with user-generated content…
… learn more about the top newsletter templates for more effective email marketing inside the video!
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