In this episode of the VideoAsk podcast « Business got Personal », we bring you one of the most controversial topics we can think of today in the marketing space.
Let’s talk about Influencer Marketing. Hype or hope?
To talk about it we bring you Avery Schrader, Founder, and CEO of Modash.io, a company devoted to establishing honest influencer marketing.
Watch this episode to learn what strategies from successful content creators you can apply to your own businesses.
– Chapters –
00:00 – Who is Avery?
01:05 – How Influencer Marketing can have an impact on your business.
04:28 – The fundamental principles of Influencer Marketing.
06:12 – Fake Followers, shadow banning, and other problems.
07:18 – Differences between Influencer Marketing and Paid Advertising.
10:22 – The real power behind Content Creators.
14:35 – Making your brand more personal.
21:20 – Lessons from Influencer Marketing.
25:30 – A good place to start on Influencer Marketing.
32:08 – A few tips on content creation.
You can find Avery here:
LinkedIn: Avery Schrader
💬 Got any questions about the topic or VideoAsk?
Feel free to reach out to our Creative Director, Alex Antolino in the comments below or via his own channels.