Auction Insights Report for Google Ads Competitor Analysis

Auction Insights Report for Google Ads Competitor Analysis

You can leverage the auction insights report within Google Ads for advanced competitor analysis.

The report allows you to see which competitor websites are bidding on the same portfolio of keywords you are in your campaigns.

When analysing the data you can see who is increasing or reducing their budget and act accordingly.

If you notice a competitor pushing their budget, you can analyse their proposition and make changes to yours if needed, including in your text ads.

I created a video on how to create killer text ads here:

I have also included a tutorial that will allow you to see trends in your auction insights report over time to understand the behaviour of your competitors in more detail.

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