Hi and welcome to your weekly instalment of the A-Z of Marketing.
Today we’re on L and L is for LinkedIn.
LinkedIn is a professional social media network where business people go to find a job, make business contacts and improve their professional online image.
It is a good one for B2B marketing, as it’s easy to search for and connect with professionals. You can join groups of like-minded professionals, or professionals in your area and network with them online, so it’s a great tool.
We’d recommend you create a personal profile, and also a company page, where you can use the same content as you are creating on your Facebook page. This means you can share information on from your company page to your personal feed and into groups and get maximum exposure from your messaging.
LinkedIn also has a good function for writing articles which can be used as part of your content marketing strategy.
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