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A Guide to SEM with Google Ads | INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™




#sem #googleads #digitalmarketing

The #digitalmarketing #trends are ever-changing, however, one really interesting #digitalmarketingtool is #SEM.

Before we go ahead with what exactly is #SEM, let’s talk about #digitalmarketing first.
#DigitalMarketing is #advertising through #digitalplatforms which vary according to the type of #strategy you are using.

These #strategies would include #socialmediacampaigns, #searchengineoptimization, #paidmarketing, #searchenginemarketing (#SEM), etc.

What is #SEM?
#SEM is a #strategicmarketing approach where #businesses pay #Google to list their #websites or #promote them when you #search for a specific keyword.
As you may have seen, when you #search for a specific keyword, you see some #websites promoted at the top, those #businesses are using #SEM and #GoogleAds to #promote their #businesses through #paidmarketing.

Globally Recognized #DigitalMarketingCertifications:
https://thedigitalmarketinginstitute.org/
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
For Course Details: https://thedigitalmarketinginstitute.org/courses
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INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed– a foundation with the ability to be built upon and developed with time.

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