A/B Test Explained | Web Pro Glossary – Online Marketing Vol.1

How to explain an A/B Test to your clients: In marketing, an A/B test lets you present different versions of content (A and B) to your audience. For example, you could create two versions of a marketing email, and then send one version to half your subscribers and another version to the other half. You’d check to see which version of the email performed better, and then use that version from then on.

What is an A/B Test? It’s kinda like how in a restaurant test kitchen, chefs try out various combinations of ingredients before settling on a final recipe. An A/B test lets you create a test kitchen for your marketing efforts.

You also might hear split test, variant, experiment, cohort

Let’s get started! ———-

00:00 – A/B Test definition
00:26 – A/B Test synonyms
00:35 – A/B Test metaphor

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